Data Explorer

2025 company and service scores

Select and compare total company and service scores, as well as scores in our three top-level categories: governance, freedom of expression and information, and privacy. Click on “Change View” to see scores by service. Learn more about how we tally our scores on our Methods and Standards page.

Select companies
TotalsServices
Meta3
47%
Apple4
44%
Kakao4
44%
X7
40%
Yandex8
37%
Baidu9
33%
Tencent11
30%
Samsung12
28%
Amazon13
27%
VK13
27%

Lenses

Lenses are custom, thematically linked sets of indicators drawn from all three of our assessment categories. They allow you to gain a quick understanding of companies’ performance on key focal areas such as algorithmic transparency, government demands, and user agency.

Select companies
  • Algorithmic transparency21%

    Do companies conduct human rights impact assessments on their algorithmic systems? Do they disclose how they use and develop algorithms? The scores for this Lens are an average of the following indicators: G1, element 3; G4(d); F1(d); F2(d); F3(a), element 4; F3(c), element 4; F12; F13; P1(b); P2(b); and P7, elements 7 and 8.

    Meta4
    27%
    Kakao6
    23%
    VK7
    21%
    X7
    21%
    Baidu9
    19%
    Yandex9
    19%
    Apple11
    10%
    Amazon13
    8%
  • Policy enforcement34%

    What do companies say about how they enforce their own rules? How transparent are they about moderating content, terminating accounts, and suspending websites? This does not include actions in response to government demands. The scores for this Lens are an average of the following indicators: F1(a); F1(b); F1(d); F2(a); F2(b); F2(d); F3(a); F3(b); F4(a); F4(b); F4(c), elements 1, 2, 5, and 6; and F8.

    X2
    43%
    Meta4
    40%
    Kakao6
    37%
    Yandex6
    37%
    Baidu9
    31%
    Tencent10
    29%
    VK11
    24%
    Samsung12
    20%
    Amazon13
    18%
    Apple14
    12%
  • Data handling36%

    How do companies collect, infer, share and retain user information? What options do they provide to their users with regard to accessing and controlling their own information? The scores for this Lens are an average of the following indicators: P3(a); P3(b); P4; P5; P6; P7; P8; and P9.

    X1
    45%
    Apple3
    41%
    Meta7
    36%
    Baidu10
    34%
    Kakao11
    33%
    VK12
    31%
    Yandex13
    30%
    Amazon14
    25%
  • Government demands41%

    How do companies handle government demands for user information and for content restriction? What due diligence do they conduct and what efforts to understand the impact of laws and regulations do they disclose? The scores for this Lens are an average of the following indicators: G4(a); F5(a); F6; F8; P10(a); P11(a); P12, elements 1 and 3.

    Apple2
    72%
    Meta3
    68%
    Kakao6
    55%
    X7
    50%
    Yandex8
    35%
    Amazon9
    21%
    Alibaba10
    16%
    Baidu11
    13%
    Tencent12
    12%
    VK13
    10%
  • Private requests10%

    What processes do companies have to address private requests for content or account restriction and user data? What data do they disclose related to these requests? The scores for this Lens are an average of the following indicators: F5(b); F7; P10(b); P11(b); and P12, element 2

    Kakao1
    29%
    Apple5
    13%
    Meta5
    13%
    X7
    10%
    Amazon11
    3%
    VK12
    2%
  • Security61%

    What measures do companies implement to monitor their security systems? How do they handle data breaches, handle security vulnerabilities, and encrypt user communications? The scores for this Lens are an average of the following indicators: P13; P14; P15; P16; P17 and P18. P16 and P17.

    Apple2
    75%
    Baidu3
    71%
    Yandex4
    69%
    Kakao6
    64%
    Meta8
    59%
    Amazon11
    55%
    VK12
    51%
    X13
    50%
    Samsung14
    47%
  • Targeted advertising32%

    Do companies disclose their rules and polices around ad content and targeting? Are they clear about how those policies are in force and what due diligence they conduct? The scores for this Lens are an average of the following indicators: G4(c); F1(b); F2(b); F1(c); F2(c); F3(b); F3(c); F4(c); P3(a); P3(b); P4; P5; P7; P8, elements 5 and 6; and P9.

    X2
    47%
    Yandex6
    33%
    Meta8
    29%
    VK8
    29%
    Baidu10
    28%
    Samsung11
    27%
    Amazon12
    26%
    Kakao13
    22%
    Apple14
    20%
  • User agency37%

    Do companies provide users with the means to protect their own rights? Do they disclose remedy mechanisms and make their policies accessible? Do they actively inform users of changes to policies and allow them to access and control their own data? The scores for this Lens are an average of the following indicators:G6; F1; F2; F8; P1; P2; P7; P8; P12; and P18

    X1
    53%
    Meta4
    45%
    Yandex6
    40%
    Apple7
    39%
    Kakao8
    36%
    Amazon9
    32%
    Alibaba10
    31%
    Tencent11
    30%
    Baidu12
    29%
    VK13
    28%
    Samsung14
    22%

Performance over time

Select companies
Lines Bars
Company
2017201820192020*20222025
Alibaba
Country
China
25%26%33%
Alphabet
Country
USA
65%63%61%48%47%49%
Amazon
Country
USA
20%25%27%
Apple
Country
USA
35%44%46%43%44%44%
Baidu
Country
China
13%17%23%25%28%33%
ByteDance
Country
China**
43%
Kakao
Country
South Korea
50%49%50%42%44%44%
Meta
Country
USA
53%55%57%45%46%47%
Microsoft
Country
USA
62%61%62%50%50%50%
Samsung
Country
South Korea
26%28%29%23%26%28%
Tencent
Country
China
22%23%26%22%25%30%
VK
Country
Russia
22%21%21%27%28%27%
X
Country
USA
48%54%55%53%56%40%
Yandex
Country
Russia
28%26%32%27%35%37%

* Most companies’ scores dropped between 2019 and 2020 with the inclusion of our new indicators on targeted advertising and algorithmic systems. To learn more, please visit our Methodology development archive.

** The ownership structure of ByteDance and TikTok and the location of their headquarters are a matter of significant debate. ByteDance is based in Beijing, registered in the Cayman Islands, and has no single global headquarters, according to TikTok. TikTok itself has headquarters in Singapore and Los Angeles. TikTok states that the Chinese government has a 1% ownership stake in ByteDance. Information related to both entities’ governance structures is difficult to verify given ByteDance’s status as a private company