Welcome to our new and improved Data Explorer, an interactive tool that allows for multiple views of the data we collect, including by company and service; by lens, a new view that represents a curated group of indicators that illuminate a specific topic area; and by scores over time.
Select and compare total company and service scores, as well as scores in our three top-level categories: governance, freedom of expression and information, and privacy. Click on “Change View” to see scores by service. Learn more about how we tally our scores on our Methods and Standards page.
Lenses are a new look at our data that let us create scores from groups of indicators across all three of our main categories: governance, freedom of expression and information, and privacy. Below we’ve created two Lenses from indicators related to algorithmic transparency and targeted advertising, so that we can illuminate companies’ lag in these two policy areas.
This lens groups indicators that ask questions about whether companies conduct human rights impact assessments on algorithmic systems and whether they disclose how they use and develop algorithms. The scores are an average of the following indicators: G1, element 3; G4(d); F1(d); F2(d); F3(a), element 4; F3(c), element 4; F12; F13; P1b; P2(b); and P7, elements 7 and 8.
This lens groups indicators that ask whether companies conduct human rights impact assessments on their targeted advertising systems, and whether they clearly disclose rules around ad targeting and how those rules are enforced. The scores are an average of the following indicators: G4(c); F1(b); F2(b); F1(c); F2(c); F3(b); F3(c); F4(c); P3(a); P3(b); P4; P5; P7; P8, elements 5 and 6; and P9.
Here we show the total scores of companies year-over-year since their inclusion in the ranking. Note that between 2019 and 2020 we expanded our methodology to include standards around targeted advertising and algorithmic systems. The expansion resulted in overall decline in total score for many of the companies in 2020.
Company | ||
---|---|---|
Alibaba
| Asia | |
Amazon
| United States | |
Apple
| United States | |
Baidu
| Asia | |
Google
| United States | |
Kakao
| Asia | |
Meta
| United States | |
Microsoft
| United States | |
Samsung
| Asia | |
Tencent
| Asia | |
Twitter
| United States | |
VK
| Russia | |
Yahoo
| United States | |
Yandex
| Russia |
* Most companies’ scores dropped between 2019 and 2020 with the inclusion of our new indicators on targeted advertising and algorithmic systems. To learn more, please visit our Methodology development archive.