F3b. Advertising content rules and enforcement

The company should clearly disclose its policies governing what types of advertising content is prohibited.

 
100%0%
100
Twitter
86
Google
83
Yahoo
67
Samsung
50
Alibaba
50
Tencent
50
Yandex
42
Amazon
42
Meta
39
Baidu
37
Microsoft
33
Kakao
33
VK
22
Apple
Select companies:
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50%

Alibaba

F3b. Advertising content rules and enforcement
Taobao.com
AliGenie
1.

Does the company clearly disclose what types of advertising content it does not permit?

Yes
Yes
2.

Does the company clearly disclose whether it requires all advertising content be clearly labelled as such?

No Disclosure
No Disclosure
3.

Does the company clearly disclose the processes and technologies it uses to identify advertising content or accounts that violate the company's rules?

Partial
Partial
Averages
50
50
42%

Amazon

F3b. Advertising content rules and enforcement
Amazon.com
Alexa
1.

Does the company clearly disclose what types of advertising content it does not permit?

Yes
Partial
2.

Does the company clearly disclose whether it requires all advertising content be clearly labelled as such?

Yes
No Disclosure
3.

Does the company clearly disclose the processes and technologies it uses to identify advertising content or accounts that violate the company's rules?

No Disclosure
No Disclosure
Averages
67
17
22%

Apple

F3b. Advertising content rules and enforcement
iOS
iMessage
iCloud
Siri
1.

Does the company clearly disclose what types of advertising content it does not permit?

Yes
No Disclosure
No Disclosure
NA
2.

Does the company clearly disclose whether it requires all advertising content be clearly labelled as such?

Yes
No Disclosure
No Disclosure
NA
3.

Does the company clearly disclose the processes and technologies it uses to identify advertising content or accounts that violate the company's rules?

No Disclosure
No Disclosure
No Disclosure
NA
Averages
67
0
0
NA
39%

Baidu

F3b. Advertising content rules and enforcement
Baidu Search
Baidu Cloud
Baidu PostBar
1.

Does the company clearly disclose what types of advertising content it does not permit?

Partial
Partial
Partial
2.

Does the company clearly disclose whether it requires all advertising content be clearly labelled as such?

No Disclosure
No Disclosure
No Disclosure
3.

Does the company clearly disclose the processes and technologies it uses to identify advertising content or accounts that violate the company's rules?

Yes
Partial
Partial
Averages
50
33
33
86%

Google

F3b. Advertising content rules and enforcement
Google Search
Gmail
YouTube
Android mobile ecosystem
Google Drive
Google Assistant
1.

Does the company clearly disclose what types of advertising content it does not permit?

Yes
Yes
Yes
Yes
Yes
Yes
2.

Does the company clearly disclose whether it requires all advertising content be clearly labelled as such?

Yes
Partial
Partial
Partial
Partial
Partial
3.

Does the company clearly disclose the processes and technologies it uses to identify advertising content or accounts that violate the company's rules?

Yes
Yes
Yes
Yes
Yes
Yes
Averages
100
83
83
83
83
83
33%

Kakao

F3b. Advertising content rules and enforcement
Daum Search
Daum Mail
KakaoTalk
1.

Does the company clearly disclose what types of advertising content it does not permit?

Yes
Yes
Yes
2.

Does the company clearly disclose whether it requires all advertising content be clearly labelled as such?

No Disclosure
No Disclosure
No Disclosure
3.

Does the company clearly disclose the processes and technologies it uses to identify advertising content or accounts that violate the company's rules?

No Disclosure
No Disclosure
No Disclosure
Averages
33
33
33
42%

Meta

F3b. Advertising content rules and enforcement
Facebook
Instagram
WhatsApp
Messenger
1.

Does the company clearly disclose what types of advertising content it does not permit?

Partial
Partial
Partial
Partial
2.

Does the company clearly disclose whether it requires all advertising content be clearly labelled as such?

Partial
Partial
No Disclosure
Partial
3.

Does the company clearly disclose the processes and technologies it uses to identify advertising content or accounts that violate the company's rules?

Partial
Partial
Partial
No Disclosure
Averages
50
50
33
33
37%

Microsoft

F3b. Advertising content rules and enforcement
Bing
Outlook.com
Skype
OneDrive
LinkedIn
1.

Does the company clearly disclose what types of advertising content it does not permit?

Partial
Partial
Partial
Partial
Yes
2.

Does the company clearly disclose whether it requires all advertising content be clearly labelled as such?

Partial
No Disclosure
No Disclosure
No Disclosure
No Disclosure
3.

Does the company clearly disclose the processes and technologies it uses to identify advertising content or accounts that violate the company's rules?

Partial
Partial
Partial
Partial
No Disclosure
Averages
50
33
33
33
33
67%

Samsung

F3b. Advertising content rules and enforcement
Samsung implementation of Android
1.

Does the company clearly disclose what types of advertising content it does not permit?

Yes
2.

Does the company clearly disclose whether it requires all advertising content be clearly labelled as such?

Yes
3.

Does the company clearly disclose the processes and technologies it uses to identify advertising content or accounts that violate the company's rules?

No Disclosure
Averages
67
50%

Tencent

F3b. Advertising content rules and enforcement
QZone
QQ
WeChat
Tencent Cloud
1.

Does the company XXXX glossary-clearlydisclose XXXX what types of XXXX glossary-advertisingcontent XXXXit does not permit?

Yes
Yes
Yes
Yes
2.

Does the company XXXX glossary-clearlydisclose XXXX whether it XXXX glossary-require XXXX all XXXX glossary-advertisingcontent XXXX be clearly labelled as such?

No Disclosure
No Disclosure
No Disclosure
No Disclosure
3.

Does the company XXXX glossary-clearlydisclose XXXX the processes and technologies it uses to identify XXXX glossary-advertisingcontent XXXX or XXXX glossary-account XXXXthat violate the company's rules?

Partial
Partial
Partial
Partial
Averages
50
50
50
50
100%

Twitter

F3b. Advertising content rules and enforcement
Twitter
1.

Does the company XXXX glossary-clearlydisclose XXXX what types of XXXX glossary-advertisingcontent XXXXit does not permit?

Yes
2.

Does the company XXXX glossary-clearlydisclose XXXX whether it XXXX glossary-require XXXX all XXXX glossary-advertisingcontent XXXX be clearly labelled as such?

Yes
3.

Does the company XXXX glossary-clearlydisclose XXXX the processes and technologies it uses to identify XXXX glossary-advertisingcontent XXXX or XXXX glossary-account XXXXthat violate the company's rules?

Yes
Averages
100
33%

VK

F3b. Advertising content rules and enforcement
Vkontakte
Mail.Ru email
Mail.Ru Cloud
Odnoklassniki
1.

Does the company XXXX glossary-clearlydisclose XXXX what types of XXXX glossary-advertisingcontent XXXXit does not permit?

Yes
Yes
Yes
Yes
2.

Does the company XXXX glossary-clearlydisclose XXXX whether it XXXX glossary-require XXXX all XXXX glossary-advertisingcontent XXXX be clearly labelled as such?

No Disclosure
No Disclosure
No Disclosure
No Disclosure
3.

Does the company XXXX glossary-clearlydisclose XXXX the processes and technologies it uses to identify XXXX glossary-advertisingcontent XXXX or XXXX glossary-account XXXXthat violate the company's rules?

No Disclosure
No Disclosure
No Disclosure
No Disclosure
Averages
33
33
33
33
83%

Yahoo

F3b. Advertising content rules and enforcement
Yahoo Mail
1.

Does the company XXXX glossary-clearlydisclose XXXX what types of XXXX glossary-advertisingcontent XXXXit does not permit?

Yes
2.

Does the company XXXX glossary-clearlydisclose XXXX whether it XXXX glossary-require XXXX all XXXX glossary-advertisingcontent XXXX be clearly labelled as such?

Partial
3.

Does the company XXXX glossary-clearlydisclose XXXX the processes and technologies it uses to identify XXXX glossary-advertisingcontent XXXX or XXXX glossary-account XXXXthat violate the company's rules?

Yes
Averages
83
50%

Yandex

F3b. Advertising content rules and enforcement
Yandex Mail
Yandex Search
Yandex Disk
1.

Does the company XXXX glossary-clearlydisclose XXXX what types of XXXX glossary-advertisingcontent XXXXit does not permit?

Partial
Partial
Partial
2.

Does the company XXXX glossary-clearlydisclose XXXX whether it XXXX glossary-require XXXX all XXXX glossary-advertisingcontent XXXX be clearly labelled as such?

No Disclosure
No Disclosure
No Disclosure
3.

Does the company XXXX glossary-clearlydisclose XXXX the processes and technologies it uses to identify XXXX glossary-advertisingcontent XXXX or XXXX glossary-account XXXXthat violate the company's rules?

Yes
Yes
Yes
Averages
50
50
50