Data Explorer

Welcome to our new and improved Data Explorer, an interactive tool that allows for multiple views of the data we collect, including by company and service; by lens, a new view that represents a curated group of indicators that illuminate a specific topic area; and by scores over time.

2022 Company & Service Scores

Select and compare total company and service scores, as well as scores in our three top-level categories: governance, freedom of expression and information, and privacy. Click on “Change View” to see scores by service. Learn more about how we tally our scores on our Methods and Standards page.

Select companies
TotalsServices
Twitter1
56%
Yahoo2
54%
Microsoft3
50%
Google4
47%
Meta5
46%
Apple6
44%
Kakao6
44%
Yandex8
35%
Baidu9
28%
VK9
28%
Alibaba11
26%
Samsung11
26%
Amazon13
25%
Tencent13
25%

Lenses (in beta)

Lenses are a new look at our data that let us create scores from groups of indicators across all three of our main categories: governance, freedom of expression and information, and privacy. Below we’ve created two Lenses from indicators related to algorithmic transparency and targeted advertising, so that we can illuminate companies’ lag in these two policy areas.

Select companies
  • Algorithmic transparency

    This lens groups indicators that ask questions about whether companies conduct human rights impact assessments on algorithmic systems and whether they disclose how they use and develop algorithms. The scores are an average of the following indicators: G1, element 3; G4(d); F1(d); F2(d); F3(a), element 4; F3(c), element 4; F12; F13; P1b; P2(b); and P7, elements 7 and 8.

    Meta1
    22%
    Yahoo1
    22%
    Microsoft3
    21%
    Twitter4
    20%
    Alibaba5
    17%
    Google6
    14%
    Baidu7
    13%
    Kakao7
    13%
    Yandex9
    12%
    VK10
    9%
    Amazon11
    6%
    Apple11
    6%
    Samsung11
    6%
    Tencent14
    4%
  • Targeted advertising

    This lens groups indicators that ask whether companies conduct human rights impact assessments on their targeted advertising systems, and whether they clearly disclose rules around ad targeting and how those rules are enforced. The scores are an average of the following indicators: G4(c); F1(b); F2(b); F1(c); F2(c); F3(b); F3(c); F4(c); P3(a); P3(b); P4; P5; P7; P8, elements 5 and 6; and P9.

    Twitter1
    47%
    Yahoo1
    47%
    Google3
    43%
    Meta4
    35%
    Microsoft5
    33%
    Tencent5
    33%
    Alibaba7
    32%
    VK8
    29%
    Yandex9
    28%
    Baidu10
    27%
    Amazon11
    25%
    Samsung12
    24%
    Kakao13
    22%
    Apple14
    20%

Performance Over Time

Here we show the total scores of companies year-over-year since their inclusion in the ranking. Note that between 2019 and 2020 we expanded our methodology to include standards around targeted advertising and algorithmic systems. The expansion resulted in overall decline in total score for many of the companies in 2020.

Select companies
Lines Bars
Company
2017201820192020*2022*
Alibaba
Region
Asia
25%26%
Amazon
Region
United States
20%25%
Apple
Region
United States
35%44%46%43%44%
Baidu
Region
Asia
13%17%23%25%28%
Google
Region
United States
65%63%61%48%47%
Kakao
Region
Asia
50%49%50%42%44%
Meta
Region
United States
53%55%57%45%46%
Microsoft
Region
United States
62%61%62%50%50%
Samsung
Region
Asia
26%28%29%23%26%
Tencent
Region
Asia
22%23%26%22%25%
Twitter
Region
United States
48%54%55%53%56%
VK
Region
Russia
22%21%21%27%28%
Yahoo
Region
United States
58%59%61%52%54%
Yandex
Region
Russia
28%26%32%27%35%

* Most companies’ scores dropped between 2019 and 2020 with the inclusion of our new indicators on targeted advertising and algorithmic systems. To learn more, please visit our Methodology development archive.