The company should clearly disclose its policies governing what types of advertising content is prohibited.
Elements:
- Does the company clearly disclose what types of advertising content it does not permit?
- Does the company clearly disclose whether it requires all advertising content be clearly labelled as such?
- Does the company clearly disclose information about the processes and technologies it uses to identify advertising content or accounts that violate the company’s rules?
Definitions:
Account / user account — A collection of data associated with a particular user of a given computer system, service, or platform. At a minimum, the user account comprises a username and password, which are used to authenticate the user’s access to his/her data.
Advertising content — Any content that someone has paid a company to display to its users.
Clearly disclose(s) — The company presents or explains its policies or practices in its public-facing materials in a way that is easy for users to find and understand.
Require — The requirement may take place at the time a user signs up for an account or later, upon company request.
Indicator guidance: Companies should clearly disclose policies for what types of advertising content are prohibited on a platform or service, and its processes for enforcing these rules. Specifically, this indicator asks if companies clearly disclose what types of advertising content are prohibited (Element 1), whether the company discloses a requirement that all advertising content be clearly labeled as such (Element 2), and whether the company discloses its processes for enforcing these rules (Element 3).
Potential sources:
- Company advertiser portal, ad policy, political ad policy
- Company terms of service, user contract
- Company acceptable use policy, community standards, content guidelines
- Company support, help center, or FAQ
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