RDR releases draft indicators on targeted advertising, algorithmic systems

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Earlier this year, we began a process of expanding the RDR Index methodology to address human rights harms associated with companies’ ​targeted advertising policies and practices​, and for their use and development of algorithmic decision-making systems. Today, we are thrilled to publish draft indicators and to invite feedback from companies, policy experts, internet users, and other stakeholders. 

Our goal with these new indicatorswhich will be piloted in the coming weeksis to set global accountability and transparency standards, grounded in the Universal Declaration of Human Rights (UDHR), for how major, publicly traded internet, mobile, and telecommunications companies can demonstrate respect for human rights online as they develop and deploy these new technologies. A description of the methodology development process can be found on our website.

In the coming weeks, we will be assessing these draft indicators by conducting a pilot study, as well as seeking input from the companies ranked in the RDR Index. Company feedback is a key component of our approach, and will complement the input we received from other types of stakeholders throughout the year.

The draft indicators can be downloaded at the following link: “RDR Corporate Accountability Index: Draft IndicatorsTransparency and accountability standards for targeted advertising and algorithmic decision-making systems.”

Please send feedback to methodology@rankingdigitalrights.org. We look forward to hearing from you. 

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