Telecommunications companies

Vodafone Group Plc.

Rank: 5th
Score: 39%out of 100

Headquartered in the United Kingdom, Vodafone Group operates predominantly in Europe and Africa, where it provides mobile, fixed-line, and other telecom and internet services in 15 countries directly. The company has around 300 million mobile and fixedline subscribers in those markets.

Vodafone dropped from second to fifth place among telcos this year. The shift stemmed from a mix of progress among its competitors and declines in Vodafone’s own governance as well as its transparency on key issues such as government demands.

Vodafone continued its years-long restructuring efforts, which saw Vodafone UK merging with Three UK in 2025 under VodafoneThree to become the country’s largest mobile network, with more than 27 million subscribers. Vodafone Group continued to sell off shares to e&, the multinational telecom operator backed by the government of the UAE. e& first acquired a 9.8% stake in Vodafone Group in 2022 for USD 4.4 billion. That stake had increased to 16.6% as of December 2025. Under the terms of the partnership, e& can increase its stake to just under 25%, with the opportunity to add an executive to the board if its holdings increase to 20%. This has stoked concerns about sovereignty and security, culminating with the UK government ordering the creation of a “national security committee” within the company.

Since 2022, Vodafone has ramped up its participation in initiatives aimed at protecting youth from digital harms. Among other efforts, it backed HMD’s development of a mobile phone with a built-in AI system to protect children from nude imagery and established a pan-European youth panel to advise the company on online safety. Despite securing major AI partnerships with tech giants like Google and Microsoft, Vodafone showed no significant improvement in its algorithmic policies.

In a March 2025 decision, the German data protection authority fined Vodafone’s subsidiary in Germany, Vodafone Gmbh, a total of EUR 45 million for lack of supervision and auditing of its partner agencies and weak security of its online service portal. Our assessment found that the company had indeed improved its security policies but no longer provided a comprehensive policy on handling data breaches.

Key takeaways

  • Vodafone, one of the three companies to record a decline in its overall score, dropped again after its decline in the 2022 RDR Index on telcos. Its departure from the Global Network Initiative (GNI) negatively affected its due diligence process on government laws and regulations and its engagement with multi-stakeholder initiatives on freedom of expression and privacy.
  • Vodafone’s policy on data breaches was no longer up-to-date, and the company no longer explicitly stated that it would notify authorities of data breaches without undue delay. Its procedure for notifying affected data subjects also lacked sufficient detail. Vodafone had previously been the only company in the RDR Index to provide a comprehensive data breach policy and retained its lead for four consecutive editions.
  • Like all other ranked telecom companies, Vodafone’s performance on our freedom of expression and information indicators lagged behind its transparency in other areas. The company did not disclose its ad content and ad targeting rules and failed to provide data about the actions it takes to enforce its rules.

Key recommendations

  • Improve human rights due diligence. Vodafone should demonstrate that it carries out human rights impact assessments on its various services, the enforcement of its policies, and its use of algorithms, targeted advertising, and zero-rating programs.
  • Clarify ad rules. Vodafone should disclose clear advertising content and targeting rules that specify what ad content it does not permit. This should include clarifying whether or not advertisers can target specific individuals directly. The company should also explain its processes for enforcing these rules.
  • Improve transparency about third-party demands. Vodafone should clarify its process for responding to government demands for censorship and account restriction and publish data about these demands. It should also provide more detailed data on government demands to access user information and disclose a clear process for responding to private requests for user information, such as when another company sends a request for “non-public information” about one of its users.

Services evaluated:

  • Vodafone UK (Prepaid mobile)
  • Vodafone UK (Postpaid mobile)
  • Vodafone UK (Fixed-line broadband)
  • Operating company evaluated: VodafoneThreeFor telecommunications companies, the RDR Index evaluates relevant policies of the parent company, the operating company, and selected services of that operating company.
  • Market cap: USD 34.11B (as of May 18, 2026)
  • LSE, based in London: VOD
  • Read more about how stock structures can be a barrier to shareholder participation
  • Website: https://www.vodafone.com

The 2026 RDR Index: Telco Giants Edition covers policies that were active on August 31, 2025. Policies that came into effect after August 31, 2025 were not evaluated for this ranking.

Scores reflect the average score across the services we evaluated, with each service weighted equally.

  • Lead researchers: Afef Abrougui, Jie Zhang

Changes since 2022

  • Vodafone’s departure from the GNI weakened its transparency on human rights due diligence pertaining to government laws and regulations, which are covered by GNI’s accountability mechanism.
  • Vodafone no longer published advertising content policies.
  • The company became less transparent about its process for handling government censorship demands. It no longer provided the legal basis under which it may comply with government demands and ceased to illustrate the implementation of its policy with examples.
  • Vodafone began providing its users with options to opt out of targeted advertising.

Scores since 2017

100%0%20172018201920202022202648%52%52%42%41%39%
Most companies’ scores dropped between 2019 and 2020 with the inclusion of our new indicators on targeted advertising and algorithmic systems. To learn more, please visit our Methodology development archive.
Governance62%
Freedom of expression24%
Privacy41%

We rank companies on their governance, and on their policies and practices affecting freedom of expression and privacy.

Governance 62%

Vodafone ranked sixth in the Governance category, with its score dropping by three points since the 2022 Telco Giants Scorecard. The company disclosed a robust commitment to human rights (G1) and had in place strong governance and oversight over freedom of expression and information, as well as privacy issues at all levels of its operations (G2). Its employee training and whistleblowing programs covered these rights (G3). However, it continued to perform poorly on due diligence, failing to share whether its assessments cover policy enforcement (G4b), targeted advertising (G4c), algorithms (G4d), or zero-rating programs (G4e). Its departure from the GNI weakened its accountability to external oversight mechanisms that follow robust human rights standards (G5).

Freedom of expression 24%

Vodafone disclosed only limited information about policies and practices that affect users’ freedom of expression and information. It did not publish ad content or ad targeting policies (F1b, F1c). While the company provided some insights into the rules governing the use of its services, it lacked transparency about how it enforces its own rules (F3a) and disclosed no data about enforcement actions such as content and account restrictions (F4a, F4b, F4c). Vodafone disclosed some information about government network shutdown orders, but did not publish any data on the shutdown requests it received (F10).

Privacy 41%

Vodafone ranked fourth on privacy, behind Telefónica, Deutsche Telekom, and América Móvil. This was the only category where the company’s performance improved, if slightly. Like almost all other companies we assessed, Vodafone provided meager disclosures about its handling of personal information, failing to disclose all the types of information it infers (P3b) and shares (P4). It made thin disclosures on its data retention practices (P6). The company did have robust reporting about its process for handling government demands for user information (P10a). However, its public data about these demands was not comprehensive (P11a).

Indicators