Rebecca MacKinnon at the Internet Governance Forum in 2015. Photo by Steffen Leidel.

It is with heavy hearts that we bid farewell to our founder, Rebecca MacKinnon, who will conclude her work with RDR at the end of this month. Rebecca conceived and founded RDR in 2013 and ran it until she passed the baton to Jessica Dheere, who became RDR’s director in September 2020.

Rebecca has been a leading advocate for freedom of expression and privacy online since 2004. A former CNN bureau chief in Beijing and Tokyo, she is co-founder of Global Voices, a founding member of the Global Network Initiative, and has held fellowships at Harvard, Princeton, New America, and the University of California.

Rebecca’s 2012 book, Consent of the Networked: The Worldwide Struggle for Internet Freedom, was described by writer and tech activist Cory Doctorow as “an absolutely indispensable account of the way that technology both serves freedom and removes it.” In a sharp departure from popular “liberation technology” narratives of the time, Rebecca delivered an early warning that unaccountable tech company practices posed a threat to the future of democracy and human rights. A winner of the Goldsmith Book Prize, Consent of the Networked has become a seminal text in defining how we think about human rights in the digital age.

But for some readers, Consent of the Networked also begged the question: “So you’ve written this book about the problem, now what are you going to do about it?”

Ranking Digital Rights was her answer. A handful of companies had voluntarily joined the Global Network Initiative (which she also helped launch in 2008) and committed to basic due diligence and transparency standards in response to government censorship and surveillance demands. But while the GNI has set standards for industry best practices in dealing with government demands, many of the world’s most powerful tech giants have yet to join. What’s more, the GNI does not address a wide range of human rights implications stemming from companies’ business models, design choices, and other commercial practices. She concluded that a systematic, global, regularly updated ranking was needed, modeled after emerging benchmarks of other companies and industries on environmental sustainability, labor practices, and political donations.

In a 2019 Medium post about RDR’s purpose, Rebecca wrote:

“…the need to hold companies accountable is more pressing than ever. People have the right to know — and companies have a responsibility to show — how our freedom of expression and and privacy are affected by the internet platforms and services we increasingly depend on. The RDR Index data can be used by civil society advocates, investors, policymakers, and companies themselves to identify where specific companies fall short in protecting users’ rights and how they can improve. It can also be used as a tool to show where law and regulation need to be improved or reformed.”

A September 2013 progress report offers an eye-opening reminder of what it took to implement that idea—and how far RDR has come. Rebecca was RDR’s only full-time employee that year, working in collaboration with a range of research partners, interns, fellows, and contractors to develop our initial pilot methodology. The inaugural 2015 RDR Corporate Accountability Index was launched with only two additional full-time staff, in partnership with the ESG research firm Sustainalytics.

By 2020 RDR’s staff had expanded to over a dozen people, thanks to the generous support of a growing group of funders and partners. Today, the RDR Index offers the only year-on-year ranking of the world’s most powerful digital platforms and telecommunications companies on policies and practices affecting users’ human rights. The RDR Index has become a widely recognized global standard for corporate accountability in the tech sector, and a key resource for policymakers, investors, and civil society organizations advocating in the field. 

Among digital rights advocates, Rebecca needs no introduction. This is not only because of her intellectual leadership and tireless efforts to hold tech companies accountable to the public. It is also because of her strengths as a builder of networks and a mentor of new voices and advocates in our field. On a personal note, as a former member of Global Voices’ core staff and a current member of RDR’s leadership, I can’t imagine how my career and my understanding of the world would have taken shape without Rebecca’s contributions and guidance. And I know that I am in good company.

Rebecca, we wish you all the best in your future work. And we can’t wait to raise a glass to you in person, some day in the not-too-distant future.

Illustration by Onot, via Shutterstock.

Like an ostrich, Amazon is keeping its head in the sand when it comes to digital rights harms. Illustration by Onot, via Shutterstock.

This is the RADAR, Ranking Digital Rights’ newsletter. This special edition was sent on April 21, 2021. Subscribe here to get The RADAR by email.

Between its efforts to quash labor organizing at a warehouse in Alabama and recent whistleblower accusations concerning the company’s poor data security practices, Amazon has made more than its share of headlines lately. 

We know from these reports, and from our own research, that Amazon’s policies and practices are failing to meet human rights standards. In the 2020 RDR Index, the e-commerce giant scored only 20 out of 100 possible points, ranking dead last among digital platforms, and way behind other U.S.-based companies we evaluate. The company offers no evidence of conducting any due diligence or oversight around digital rights risks and harms. And Amazon was the only digital platform in the 2020 RDR Index to disclose no information of substance about its internal data security processes.

Data from Indicator P13 in the 2020 RDR Index.

These findings should raise red flags for anyone who cares about how Big Tech business practices affect the public interest, but given the stark contrast between Amazon and its U.S. peers, they may be especially noteworthy for one of our key stakeholder groups: investors. Investors reaped record returns from Amazon last year – but at what cost to society? 

Investors need an updated digital rights playbook for 2021

Today, we’re releasing a new issue of our investor update: a digital rights playbook for 2021. In this edition, RDR Founding Director Rebecca MacKinnon and coauthors Maya Villasenor and Melissa Brown predict that tech giants’ market dominance will be challenged this year, leaving investors increasingly exposed to digital rights risks as companies continue to fail on basic metrics of governance and accountability.

The authors single out Amazon for its poor showing on basic standards for respecting digital rights, exacerbated by an apparent reluctance (on display in its Q4 2020 earnings call) to address serious concerns that policymakers, advocates, and investors alike have raised about its business practices. “More than any other company,” they write, “Amazon has its head buried in the sand.”

They also look at regulatory shifts on the horizon in the U.S. and EU, opportunities for investors to promote respect for digital rights at companies headquartered outside the U.S. and EU, and digital rights-related shareholder resolutions expected in 2021. We continue to track annual shareholder resolutions related to digital rights on our website.

Read the Spring 2021 Investor Update.

The problem is the business model: Our op-ed for Tech Policy Press

U.S. lawmakers have come a long way since the 2016 hearing in which Facebook CEO Mark Zuckerberg famously schooled Senator Orrin Hatch on the company’s business model, uttering: “Senator, we run ads.”

During a March 25 hearing on disinformation, which featured testimony from Zuckerberg, alongside Twitter’s Jack Dorsey and Alphabet’s Sundar Pichai, we were gratified to see members of Congress, including House Energy and Commerce Committee Chairman Frank Pallone, citing arguments from our 2020 “It’s the Business Model” report series. Indeed, ads—and algorithms that drive ad targeting—are the business model.

In a recent op-ed for Tech Policy Press, RDR Editorial Director Ellery Roberts Biddle argues that while more Big Tech giants may be ‘talking the talk’ with regard to human rights and the public interest, their actions tell another story. She cites RDR’s research, showing poor performances on human rights due diligence across the industry, and points out that Facebook’s new human rights policy makes no mention of advertising, in spite of the fact that it accounts for more than 99% of the company’s revenue. Biddle writes:

Companies are choosing profit over the public interest and deliberately concealing how they build their algorithmically-driven ad systems. This is not just about trade secrets or bad actors. It is about their fundamental goal: growth.

Read via Tech Policy Press

RDR media hits

Le Monde: Internet Sans Frontières’ Julie Owono writes that nonprofit research groups and civil society at large have a major role to play in holding companies accountable to the public interest. In a piece for the French daily, Owono cites RDR’s research in asserting that companies must open up their algorithmic systems for an independent audit. Read via Le Monde (en français)

The Guardian: In an opinion piece arguing that Silicon Valley’s most astute critics are women, tech historian John Naughton lists RDR’s Rebecca MacKinnon, alongside other experts including Timnit Gebru, Lina Khan, Safiya Noble, and others. Read via The Guardian

MSNBC: In an opinion piece, Human Rights Watch’s Yaqiu Wang writes that “in the age of government versus Big Tech, we already know which side will win out in China. Big Tech never even stood a chance.” To support her argument, she cites our research on China’s tech giants. Read via MSNBC

Where to find us

Global Solutions Summit | Protecting liberal discourse and values on the internet
May 27-28 | Register here
Rebecca MacKinnon will speak at the Global Solutions Summit, where participants will discuss how technology and corporate responsibility can play a role in building a more sustainable and resilient ‘new normal’ as we emerge from the COVID-19 pandemic. The Summit is hosted in cooperation with the German Federal Ministry of Justice and Consumer Protection.

 

 

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This is the RADAR, Ranking Digital Rights’ newsletter. This special edition was sent on March 17, 2021. Subscribe here to get The RADAR by email.

In this final special edition of the RADAR, we’re highlighting RDR Founding Director Rebecca MacKinnon’s essay on three of China’s leading tech companies—AlibabaBaidu, and Tencent.

The above graph compares the amount by which digital platforms improved between 2019 and 2020, on indicators that remained unchanged between the two index cycles. Learn more.

In 2020, Baidu, which operates China’s leading search engine, improved significantly on indicators that held steady between our 2019 and 2020 indexes, as seen above.

In a surprising move in late 2020, Baidu published a human rights policy. The policy is limited in scope (the company pledges to protect human rights “within the bounds of national law”), but this was still an unusual step for a Chinese tech company.

What caused Baidu to do this? More broadly, what are the forces that push Chinese companies to change?

Spotlight on China’s tech giants

In her essay for the 2020 RDR Index, Rebecca offers an expert analysis of the market and political forces driving decision-making at Alibaba, Baidu, and Tencent. In the introduction, she writes:

China’s system of authoritarian internet control has inescapable consequences for Chinese companies in the RDR Index: Baidu and Tencent have always ranked at or near the bottom. In 2020, we evaluated e-commerce giant Alibaba for the first time, and it landed low in the overall ranking, right next to Baidu.
Yet at the same time, Chinese companies have taken meaningful steps over the past five years to protect consumer privacy and security from threats that are unrelated to Chinese government surveillance. They have also tried to be a bit more open with users about how content is moderated for reasons other than government censorship requirements. As a result, between 2018 and 2019 Tencent and Baidu were among the most improved companies in the RDR Index, albeit still hovering at or near the bottom of the ranking.
Their progress shows that Chinese companies can and do respond to pressure from foreign governments, investors, and even users. But the extent to which they can improve policies and practices affecting users’ human rights is severely handicapped by China’s legal and political system. The hard reality is that Chinese companies are powerless to protect users (whether they are in China or abroad) from digital rights violations by one of the most powerful—and unaccountable—governments in the world.

Read the essay → 

 

RDR media hits

MIT Technology Review: In a long read on how Facebook’s “relentless pursuit of growth” has increased polarization and the spread of misinformation, Karen Hao quoted RDR Editorial Director Ellery Biddle commenting on the company’s “Responsible AI” initiative:

“It seems like the ‘responsible AI’ framing is completely subjective to what a company decides it wants to care about. It’s like [saying], ‘We’ll make up the terms and then we’ll follow them.’ I don’t even understand what they mean when they talk about fairness. Do they think it’s fair to recommend that people join extremist groups, like the ones that stormed the Capitol? If everyone gets the recommendation, does that mean it was fair?” Read via Tech Review

Digital Privacy News: “Facebook is extremely opaque about how it develops and deploys algorithms,” RDR Research Director Amy Brouillette told Digital Privacy News, for a story on AI and privacy risks. “Facebook does not publicly commit to protect users’ expression and privacy rights as it trains and deploys algorithms…Nor does it conduct risk assessments about the impact of these systems on freedom of expression and privacy.” Read via Digital Privacy News

Protocol: Last week’s edition of the Protocol | China newsletter pointed to our research on the leading Chinese companies, noting that they published no information about how they handle government requests for user data. Read via Protocol

Bloomberg: A story on network shutdowns in Africa cited research by RDR Company Engagement Lead Jan Rydzak, which showed that curbing access to social media “tended to fuel rather than reduce violence.” The story continued: “internet shutdowns in Algeria and Sudan did nothing to quell protests—and may in fact have stoked outrage and accelerated their leaders’ downfalls.” Read via Bloomberg

Where to find us

CIPE Philippines | Putting Digital Rights on the Corporate Governance Agenda
March 23 at 9:00 PM EST | Register here
Rebecca will join the Center for International Private Enterprise, a core institute of the National Endowment for Democracy, to discuss technology’s role in democratic society in Southeast Asia.

The Policy Circle | Big Tech Tightrope: Balancing Free Speech, Privacy & Innovation
March 24 at 1:00 PM EST | Register here
Rebecca will join Steve DelBianco, president of NetChoice, and Jillian York, director of International Freedom of Expression at the Electronic Frontier Foundation to discuss the fundamentals of free speech on social media and public policy reforms for big tech companies.

 

Subscribe here to get The RADAR by email.

Original art by Paweł Kuczyński, used with permission.

Original art by Paweł Kuczyński, used with permission.

This is the RADAR, Ranking Digital Rights’ newsletter. This special edition was sent on March 3, 2021. Subscribe here to get The RADAR by email.

Google, Microsoft, Facebook, and Yahoo’s parent company (now Verizon Media) have dominated our rankings of digital platforms since 2015. But in 2020, things changed. 

For the first time, Twitter rose to the top. Google fell to fourth place, declining by more than 13 percentage points, and Facebook fell to fifth place, declining by more than 11 points. Google also earned the dubious distinction of showing the greatest score decline of all the companies we rank, with Microsoft and Facebook next in line.

Difference in total scores between 2019 and 2020 RDR Indexes. Learn more.

Difference in total scores between 2019 and 2020 RDR Indexes. Learn more.

What caused their scores to drop so dramatically? The short answer is that these companies—and almost all the others we rank—showed no signs of maintaining adequate oversight or due diligence when it comes to their targeted ads and algorithms.

Although our research has always taken algorithms into account, we introduced new standards in 2020 that measure companies’ transparency and commitments to respecting human rights when building and deploying algorithmic systems. On average, these new indicators caused a five-point drop in companies’ scores.

Among all the companies we ranked in 2020, only Spain’s Telefónica and the U.K.-based Vodafone made commitments to uphold human rights in these processes. At the other end of the spectrum, we found companies like Google and Facebook, whose business models depend heavily on targeted advertising and algorithmic amplification of content—major drivers of disinformation and extremist content. These companies disclosed little to the public about how these systems work or how they assess their impact on human rights. They also offered users little to no control over how their data is collected and used to fuel these processes.

Spotlight on algorithms: Moving fast and breaking us all

In one of three featured essays that accompany the 2020 RDR Index, RDR Editorial Director Ellery Roberts Biddle and Research Analyst Jie Zhang offer a short tour of RDR’s findings in this new area, along with examples of the more apparent harms that algorithms can trigger.

“….[Our research suggests that] many of the world’s most powerful algorithms are accountable to no one—not even the companies that build and deploy them.

Some have made vague pledges to “be ethical,” and for all we know, there may be strong policies or rules that the companies follow behind closed doors. But the overall lack of public explanation of how these systems are built and run indicates that companies do not have oversight over how their own systems work. In light of the enormous effects that they have on human rights, public health, public safety, democracy, and our understanding of reality, this is nothing short of reckless.

For the 2020 RDR Index, we looked for companies’ answers to some fundamental questions about algorithms: How do you build and train them? What do they do? What standards guide these processes?

We combed the public-facing documentation and, to no surprise, found very, very little. Yet companies are harvesting user data by the minute, to fuel algorithmic optimization, engagement, and personalization—all things that translate to enormous profits.”

Read their essay

Where to find us

Yale Law School and Wikimedia Initiative | Alternative Regulatory Responses to Misinformation
March 12 at 12:00 PM EST | Register here
RDR Company Engagement Lead Jan Rydzak and Senior Policy Consultant Elizabeth M. Renieris will discuss their new paper, Better Processes Lead to Better Outcomes, at the Yale Law School and Wikimedia Initiative on Intermediaries and Information, a co-hosted series on regulatory responses to misinformation.

MozFest | Spotlight on Artificial Intelligence & Freedom of Expression: Shaping Online Content with the OSCE and Access Now
March 16 at 1:00 PM EST | Register here
RDR Research Director Amy Brouillette will join a workshop led by the OSCE, Access Now, and Vote Rookie to discuss what should be done to better protect free speech online.

CIPE Philippines | Putting Digital Rights on the Corporate Governance Agenda
March 23 at 9:00 PM EST | Register here
RDR Founding Director Rebecca MacKinnon will join the Center for International Private Enterprise, a core institute of the National Endowment for Democracy, to discuss technology’s role in democratic society in Southeast Asia.

The Policy Circle | Big Tech Tightrope: Balancing Free Speech, Privacy & Innovation
March 24 at 1:00 PM EST | Register here
Rebecca MacKinnon will join Steve DelBianco, president of NetChoice, and Jillian York, director of International Freedom of Expression at the Electronic Frontier Foundation, to discuss the fundamentals of free speech on social media and public policy reforms for big tech companies.

 

Subscribe here to get The RADAR by email.

Demonstrators protest a network shutdown in Myanmar. Photo by Nyinyi Lwin, used with permission.

Demonstrators protest a network shutdown in Myanmar. Photo by Nyinyi Lwin, used with permission.

This is the RADAR, Ranking Digital Rights’ newsletter. This special edition was sent on March 3, 2021. Subscribe here to get The RADAR by email.

As we put the finishing touches on the 2020 RDR Index during the month of February, we kept an eye on the rapidly escalating tensions in Myanmar.

In the wake of the military coup d’etat, pro-democracy protests in Yangon have been met with military violence and a series of network shutdowns blocking journalists from reporting critical news, activists from organizing, and everyday people from communicating with family and friends when they need to most.

We also watched with intrigue as Facebook announced a decision to ban Myanmar’s military from maintaining official accounts on the platform. Was this move consistent with Facebook’s policies? More important, was this the “right” response from a human rights standpoint?

While we may not have all the answers, our indicators provide a valuable road map for companies seeking to build and maintain human rights-protective practices that are especially vital when crisis strikes.

Spotlight: How can companies protect human rights in a state of emergency?

In one of three featured essays that accompany the 2020 RDR Index, Company Engagement Lead Jan Rydzak and Senior Policy Consultant Elizabeth M. Renieris look at how companies respond—or fail to respond—when crisis strikes. Whether facing a global pandemic or a politically-driven state of emergency, many of the companies we rank have been caught flat-footed time and again. Too often, their responses result in significant consequences for the public.

In the introduction, they write:

While the digital platforms we rank were all prepared to seize the moment and profit from the circumstances created by the pandemic, all the companies were caught off guard by the impact of COVID-19 on their own users. Yet they have all weathered crises before. Telcos have raced to repair infrastructure in the wake of natural disasters. Platforms have grappled with government censorship orders in the face of political upheaval.

The way a company responds to a crisis does not just affect its bottom line. It can have profound implications for the fundamental rights of millions, if not billions, of people, whether or not they are “users” of a product or service that the company provides.

The year 2020 could not have given us a better set of case studies in just how dangerous it is for these companies to be so unprepared for the human impact of crisis.

Read their essay →

ICYMI: The 2020 RDR Index is live!

We were proud to launch our latest findings last week with a virtual event featuring leading voices in the broader movement to hold tech and telecom companies accountable to the public. Watch the replay here.

RDR Director Jessica Dheere was joined by Consumer Reports CEO Marta Tellado, The Markup President Nabiha Syed, and Marina Madale, general manager for sustainability and shared value at MTN. The group discussed our new findings, with a special focus on companies’ lack of transparency around their use of algorithms, and the question of how companies build trust among the public. Transparency, of course, was front and center.

As The Markup’s Syed put it:

“The public deserves to know exactly how technology governs their lives, and what they can do about it. You have to look at the system that perpetuates harm, not just the symptoms of it.”

We were especially grateful to have Marina Madale join us for the launch. Madale represents MTN, the South Africa-based telco that earned the coveted spot of most improved company in the 2020 RDR Index (see our MTN company report card.)

Madale told the audience:

“Engaging with the [RDR] team fundamentally helped us to understand where we’re at, what’s required….it was one of the things that led to us developing our first transparency report.”

Clockwise from top left: Jessica Dheere, Nabiha Syed, Marina Madale, Marta Tellado.

Clockwise from top left: Jessica Dheere, Nabiha Syed, Marina Madale, Marta Tellado.

WATCH: Video from our launch event

Sounding the alarm on Amazon’s failures

Since our launch, there has been a lot of talk about Amazon’s poor showing (see our Amazon company report card) in the RDR Index. While all companies technically failedTwitter earned the highest score, with just 53 out of 100 possible points—Amazon’s failure was colossal, with the company scoring only 20 out of 100 points.

As if to support our findings, Politico.eu ran a bombshell story the next day built on interviews with former employees who say the company’s security practices are bound for disaster. Among other allegations, the employees charged that Amazon fails to properly control employee access to its systems, leaving millions of customers’ data vulnerable to misuse. Our research confirms that the company publishes no information about internal security oversight—it was the only digital platform in the RDR Index that disclosed nothing in this arena.

2020 RDR Index media hits

Fast Company: In a feature on our latest findings, Rob Pegoraro put it well: “A new report on the human-rights policies of 26 tech and telecom firms around the world delivers a harsh verdict: From Alibaba to Vodafone, they all get an F.” Read more via Fast Company

Consumer Reports: CR’s Kaveh Waddell cited our research and spoke with us for an in-depth story on the secretive nature of tech companies’ development and use of algorithms. RDR Research Director Amy Brouillette explained the kinds of questions we pose in our methodology: “What are the ingredients that go into [algorithms]? How much control do users have over them?” Read more via Consumer Reports

The Wire: Our 2020 RDR Index findings on Bharti Airtel were covered in The Wire, an India-based digital news outlet. The article notes that Bharti Airtel remains among the least transparent of global telecommunications companies we rank, especially when it comes to network shutdowns. According to the New Delhi-based Software Freedom Law Centre, the government of India ordered 83 prolonged network shutdowns in 2020, more than any other country in the world. Read more via The Wire

South China Morning Post (SCMP): AlibabaBaidu, and Tencent are at the bottom of the 2020 RDR Index ranking, similar to previous years. Citing RDR Founding Director Rebecca MacKinnnon’s essay on the topic, SCMP noted that a big reason Chinese companies score poorly in the RDR Index is that they are primarily beholden to the laws and pressures of the state. Read more via South China Morning Post

Where to find us this week

MozFest: Explore RDR findings on targeted ads and algorithmic systems
March 9 at 3:15 PM EST | Register here
Join our session on what companies disclose about their targeted advertising and algorithmic systems. RDR Research Manager Veszna Wessenauer and Senior Program Manager Lisa Gutermuth will present and lead a discussion on our latest findings, and how advocates can use them to hold companies accountable for their human rights commitments.

Yale Law School and Wikimedia Initiative: Alternative Regulatory Responses to Misinformation
March 12 at 12:00 PM EST | Register here
Jan Rydzak and Elizabeth M. Renieris will discuss their new paper, Better Processes Lead to Better Outcomes, at the Yale Law School and Wikimedia Initiative on Intermediaries and Information, a co-hosted series on regulatory responses to misinformation.

Support Ranking Digital Rights!

If you’re reading this, you probably know all too well how tech companies wield unprecedented power in the digital age. RDR helps hold them accountable for their obligations to protect and respect their users’ rights.

As a nonprofit initiative that receives no corporate funding, we need your support. Help us guarantee future editions of the RDR Index—and The RADAR—by making a donation. Do your part to help keep tech power in check!

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